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单项选择题Car makers have long used sex to sell their products. Recently, how. ever, both BMW and Renault have based their latest European marketing campaigns around the icon of modern biology.
BMW’s campaign, which launches its new 3-series sports saloon in Britain and Ireland, shows the new creation and four of its earlier versions zigzagging around a landscape made up of giant DNA sequences, with a brief explanation that DNA is the molecule responsible for the inheritance of such features as strength, power and intelligence. The Renault offering, which promotes its existing Laguna model, employs evolutionary theory even more explicitly. The company’s television commercials intersperse clips of the car with scenes from a lecture by Steve Jones, a professor of genetics at University of London.
BMW’s campaign is intended to convey the idea of development allied to heritage. The latest product, in other words, should be viewed as the new and improved scion of a long line of good cars. Renault’s message is more subtle. It is that evolution works by gradual improvements rather than sudden leaps (in this, Renault is aligning itself with biological orthodoxy). So, although the new car in the advertisement may look like the old one, the external form conceals a number of significant changes to the engine. While these alterations are almost invisible to the average driver, Renault hopes they will improve the car’s performance, and ultimately its survival in the marketplace.
Whether they actually do so will depend, in part, on whether marketers have .read the public mood correctly. For, even if genetics really does offer a useful metaphor for automobiles, employing it in advertising is not without its dangers. That is because DNA’s public image is ambiguous. In one context, people may see it as the cornerstone of modern medical progress. In another, it will bring to mind such controversial issues as abortion, genetically modified foodstuffs, and the sinister subject of eugenics.
Car makers are probably standing on safer ground than biologists. But even they can make mistakes. Though it would not be obvious to the casual observer, some of the DNA which features in BMW’s ads for its nice, new car once belonged to a woolly mammoth―a beast that has been extinct for 10,000 years. Not, presumably, quite the message that the marketing department was trying to convey.The difference between BMW’s and Renault’s campaign is thatA. BMW’s emphasizes technological revolution more explicitly.B. Renault’s proves to be more successful.C. Renault’s provides more delicate messages than BMW’s.D. BMW’s employs the metaphor of DNA while Renault’s doesn’t.
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牋牋 A cruel man abandoned his wife and son. Above all, everyone must abide by the law . So he was arrested. But the trial came to an abrupt end because of the man's absence. It was said he was mentally abnormal and was set free according to one law! What an absurd judgment! That's absolute nonsense! The angry people thought this bad law ought to be abolished to keep the judge from abusing his power. Fortunately, the boy's mother was able to afford enough money for the boy to go abroad to study. The moment the son was about to go aboard the ship, they kissed good-bye with tears. The boy went to an Academy of Technology successfully. No one could doubt his ability to learn abstract knowledge. He was absorbed in knowledge so much, just like dry sand absorbed water. His teacher really appreciated his complete absorption in his studies. So he supplied the boy abundant books for study, which accelerated the boy working harder.　　一个冷酷的男人抛弃了他的妻子和儿子。首要的是，每个人都必须遵守法律。因此他被捕了。但是审判因为此人的缺席而突然中止。据说他精神不正常并且根据一条法律被释放了！这是多么荒唐的判决！完全是一派胡言！愤怒的人们认为那项错误的法律应该被废除以免法官滥用职权。幸运的是，孩子的母亲能提供足够的钱让孩子去国外念书。在儿子即将上船的时刻，他们含泪吻别。男孩成功地就读于一所工艺学院。没人置疑他在学习抽象知识方面的能力。他如此专心于知识，就像沙子吸水一样孜孜不倦。他的老师非常欣赏他在学习上的专注，因此他给男孩提供了充裕的书籍来学习，这促进男孩更加努力了。
?????Miss Austin was a strong woman. By investing wisely, she accumulated a fortune. One day, Miss Austin met a young man by accident. Their meeting was quite accidental. It was time of the Olympic Games, so hotel accommodations were scarce. The young man saved his room for Miss Austin politely. If she sang, he would accompany her on the piano. Because of his politeness, his strange accent was acceptable. Later, Miss Austin employed him as her assistant. He became accustomed to his job quickly. If she asked him to buy some accessories for a car, he would accomplish the work soon in accordance with her orders. So Miss Austin trusted him more and more and even one day the man had access to her bank account number. Miss Austin' detective showed her an accurate report to warn her of t
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