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relaxing at a park in USA, 2010.
The 2010s have thus far been defined by
fashion, , a revival of
period pieces and alternative fashions, -inspired neon colors (in the beginning of the decade), unisex
style elements influenced by grunge and .
remain popular in Europe, the United States, South America, Australia and East Asia, especially the
look which largely drew upon elements of
counterculture, and contemporary .
Popular global fashion brands of the decade include , , , , , , , ,
from Italy, , ,
clothing retailer , , , Kashieca, Human, , Monsoon, , , Coach, , , and Alberto.
The leading European and American designers of the early 2010s included , , , ,
and . Notable Asian fashion designers include Rajo Laurel, Louie Mamengo, Pia Gladys, , Francis Libiran, Albert Kurniawan, Monique Lhuillier, Paul Cabral, Josie Natori and Jojie Lloren.
Top female international models include , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,
and . Top male international models include , , , , Vincent LaCrocq, , , , , , , , , , , , , , , , , , ,
and teenagers like
South African model
skirt, 2010.
Chinese woman wearing brightly colored 1980s-inspired dress, 2013.
The early 2010s saw many recycled fashions from the ,
as designers from stores like
replicated original . In the United States, it was popular to wear , , or
designer clothing, and neon colors such as pink, green, teal, black, purple, magenta and yellow.
Popular tops for American, British and Australian women aged 20–50 included , 1980s style , oversized , , 2fer and layered shirts and tees, dresses and shirts worn with belts,
hoodies until 2012,
customized with , floral
worn with matching , and . European women wear sparkly dresses, baggy one-size-fits-all
and dresses, and lace, figure-hugging white
inspired by .
From 2010 to 2012 many late 2000s fashion trends remained popular in Europe, the United States, East Asia, Israel, and South America, especially
, geometric or
sweatshirts and leggings, "trouser-dresses", ,
pastel colored skinny jeans, metallic dresses, and
cropped at the ankle. Possibly due to the poor economy in the early years, the
were the most common skirt and dress styles, with the hemline standards being the longest they had been since .
From late 2011 onward, 1990s inspired fashion began to make a comeback in the UK, US, Philippines, India, and Australasia among women aged 18–30. Popular upper apparel included , T-shirts with , plaid, oversized
shirts worn or tied around the waist, oversized T-shirts, padded ,
skater skirts (in the Philippines), ,
, , destroyed
jeans, and . In the UK and the US, popular bottom apparel includes skinny jeans, leggings, ,
pants or skirts, boyfriend jeans, and
Desirable footwear from 2012-15 included flat sandals, , black, white or multicolored ,
as worn in ads by Mischa Barton, Ariana Grande and Taylor Swift, , , , , , ,
brand rain boots, one strap sandals, furry slip-on
sandals, , ,
, -style sneakers, , , , and
hiking boots.
Other popular trends of the early and mid 2010s included
inspired patterns featuring diamonds and triangles, especially on T shirts, socks, handbags, panties, pullovers, and other knitwear. In addition, young American women began wearing feather earrings, beaded bracelets, sneakers resembling , , vests and jackets made from striped
material, despite the connotations of . These tribal inspired garments, made popular by
and , typically came in bright colors like red, yellow, turquoise, blue, and orange.
Many fashion trends from the early years of the decade, especially the 80s influences and the 1960s inspired indie, neo-hippie and
looks, remained relevant in the US and Europe as far as 2017. This included , , floral print dresses, ,
jackets, , red and blue geometric print blouses, patterned and solid colored , , jogger pants, flat boots, , , pastel and neon colored shorts, , and combat boots. Popular colors from 2015-16 included mauve, cream, eggplant, lime green, and warm grey. In the UK,
combined with elements of
became popular among many young Muslim women, with long skirts decorated with lace and beaded embroidery, colourful floral ,
cosmetics free from animal products, knee length grey
worn over , white
worn with ,
worn as headscarves, black
gowns worn with a long
overcoat, purple
dresses worn with , and
with retro 80s inspired
Continuing on from the late 2000s,
moved away from
and glamorous
style dresses in favor of a
that incorporated navy pants, , ,
and androgynous military jackets. Popular casual footwear included leather ,
heels, platform sandals, and open toe pumps. Cream, grey, blue and orange
dresses with side slits decorated with pink or purple embroidery and synthetic jewels were worn with jeans or leggings, ,
sleeve blouses were paired with traditional silk
or short shorts, and the large hoop earrings declined in popularity in favor of smaller minimalist gold jewelery.
The A-line dress made a comeback in 2014. Hemlines also became shorter than they were in the early 2010s.
By the mid 2010s, neon colors were out of style in Europe, America and Australia. More subdued colors became popular such as burgundy, mustard yellow, olive green, mauve, and blush pink. Bright colors were also replaced by black, white, various shades of , and
first on the , and later as street fashion. Black and white
dresses underwent a revival in China and North Korea. This trend had spread to Middle Eastern countries like ,
by 2016, with Italian brand
launching a range of black and white
decorated with lace daisies, roses and lemons.
Monochromatic clothing trends from 2014 to 2017 included black and white lace dresses, lace , jackets and dresses with , white
with black or gold stripes,
or geometric patterned , black or nude slip dresses, T shirt dresses, white babydoll dresses, , black and white striped "" style , long black velvet blazers decorated with silver braid,
jackets (often having contrasting black velvet or satin lapels), , oversized coats, striped , loose
and , patent leather , , sheer black tops worn over ,
and vests, knee-length skirts, , black and white geometric printed leggings, and cuffed . Denim declined in popularity in the US, with black or grey , leggings, and slim-fit jogger pants replacing them. From 2013, small bucket backpacks in colorful prints such as aztec, polka dot, and floral were popular, mirroring the small backpack trend in the 1990s, but by 2015, these small backpacks were largely replaced by Herschel zip-up backpacks with brown diamond patches on the front.
, bracelets woven from brightly colored , were seen as both a global fashion statement and a children's fad. In France and America, 1990s inspired
necklaces featuring colored glass beads, silver chain link, artificial diamonds,
crystals, lace, velvet, and black or red leather had returned to popularity. By 2016, Chokers were also worn as an attachment to dresses and shirts, as a high-neck style and with shoulders exposed also known as "cold shoulder". Small and dainty jewelry replaced the large amounts of bracelets and statement necklaces that were popular at the beginning of the decade.
Other brief fads of the mid 2010s included
and the unisex . Originally envisioned as , onesies were often purchased as a gag gift, and worn as casual streetwear by some younger women in the UK, Australia, and the US, including , , and .
The early to mid 2010s witnessed a revival of
in America with more of an "edgy" interest of
and , , animal print coats,
which were frequently color or stone faded,
, biker boots, and leather .
Beginning in summer 2016, there has been a revival of 70s fashion in the US, UK, India, and France, notably of bell bottom style pants, , , , dresses with cutouts, lace-up tops,
crop tops, sweaters and , and
off the shoulder tops. The lace up trend was also highly popular with footwear, largely because of Tunisian shoe designer . In America, women favor white, black, camel, , or blush sweater dresses, thin turtlenecks popularised by , , , playsuits or , high necked Victorian inspired lace dresses, and leather, tan or olive green . Solid , Stuart Weitzman ,
and perspex heels, also known as the "nothing shoe" became a popular trend in 2016.
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that do not
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In the spring of 2017, the brightly colored beige, red, green, brown and orange 70s revival fashions began to replace the grey and monochromatic 90s inspired streetwear in Britain, India,North America and France. Particularly popular were the sheepskin coats, , flared double breasted
in black, purple, cream, grey, and navy blue tartan, baggy floral , blue
dresses, applique cropped , denim jackets with embroidered red roses, pale denim
worn unbuttoned over blouses and
jeans, white sneakers, distressed jeans, peacoats, brown granny boots, pale
midi-dresses, white
dresses reminiscent of those worn by , slightly flared jeans, white and blue floral print , loosely woven plaid blouses, pleats, ruffles, stripes, mismatched earrings popularised by ,
tops, purple dresses with
sleeves, leather or
miniskirts, translucent yellow or orange cold shoulder blouses, oversized , suede or black vinyl handbags, embroidered long sleeve T shirts, throws, , fringed , wraps, gold
blazers, ponchos, fur lined , silver
, geometric print blouses, floral
minidresses and blouses with flouncy sleeves,
jackets made from the same brightly colored silk as , leather safari blazers, snakeskin or sequinned pants, cold shoulder tops, peasant blouses, oversized hoop earrings,
blazers and dresses in pink, , red, navy, gold, and , fur vests, , camel wool coats, , tunics,
, rainbow striped sweaters, sunflower print maxi dresses, PVC jackets, black velvet
with gold braid, , , and red, white, salmon, lavender or orange crocheted jumpers. Unlike the original 70s garments, however, shirts and tops continued to have relatively small collars. The
previously fashionable as
in the late 70s and early 80s, started to commonly replace T shirts in the UK, US and South Africa, especially among pop stars and models like , , , and , whose one-off bodysuits were modified from vintage
jerseys. By way of
of 's creative direction, flat , sandals and orange, brown or pink mule heels reminiscent of those worn by
started making a resurgence in Italy and Americas from early 2017 onwards, sometimes featuring tiger embroidery, florals, beadwork, or furry lining. Swedish
in colors such as mustard, navy, forest green, and dusty pink became popular.
Another emerging trend, popularized by , ,
and , took inspiration from 70s blue collar , especially the clothing worn by
fans, and small town inhabitants of the . Faded red, pale blue, black, and off white were particularly desirable colors. Common items in Britain and America included
jeans, skirts and jackets, black or white clutch bags, , jackets dresses, and even
with Old West inspired floral embroidery, , suede fringed bags, 's Good American brand , oversized silver belt buckles,
in black, grey or brown, bandanas, red or blue
skirts and
dresses, black dresses and sweaters with
motifs, black or white T shirts, sandals decorated with black, white and orange beads, low , white shoes, black , and shirts featuring graffiti,
sports logos, vintage advertising brands, 1950s cartoon characters, and old school tattoo designs like tigers, eagles, hearts, skulls, revolvers and snakes which were typically more subdued than the garish
designs of the early 2010s.
By 2017, it had also become fashionable for younger middle class women in Britain and Finland to wear more "grown up" or
styles, in reaction to the previous mismatched hipster fashions and the
trend of 2014 which mixed traditional formal wear with high end . Longer plaid skirts, billowing white blouses, vintage sheer black
with , bias cut midi skirts, pale blue belted trenchcoats, Argyle sweaters, silk blouses, sensible flat shoes and sandals, straight leg jeans, long
coats worn with matching , traditional style wool or silk scarves, blue or red paisley
coats of the type popularised by , nude , bows similar to those worn by , black velvet, blush and blue denim
with bows, and baggy black
became popular in the UK in response to the increasingly sexualised and misogynistic
in many workplaces (especially the
of ), and also due to the influence of
and celebrity
who sought a more professional looking image in the winter of 2016.
began to be replaced by straight leg jeans designed to follow the contours of the body, and other accessories that declined in popularity included , gaudy brand labels, ripped jeans, patches, and pin badges due to their childish connotations.
Popular 2010's rapper
Neon colors and elaborate T-shirts were popular for much of the early 2010s, especially graphic print , novelty socks, red or blue , studded belts with large buckles, and
T-shirts embellished with .
Many styles from the late 2000s remained fashionable in Europe, Australasia, and the Americas, with brands such as
being well favored. Popular tops for men aged 20–50 included
, V-neck T-shirts,
work shirts,
style padded
in red, navy blue or dark green,
jackets, , , 1930s style linen , brown or black , and black
In the summer of 2011,
made a comeback in the UK among men. This included bright colored short shorts, jeans shorts with a
or , shirts with
patterns, camouflage prints or animal prints,
shirts, , , and gaudy .
In the Americas, the trend caught on in 2013. The
had made a comeback due to the influence of , an artist from . Common upper items of clothing include , black leather jackets,
overcoats, padded
, oversized
. Other popular accessories of the early 2010s included , , , , , ,
crew socks,
inspired by artists like , brown , and classic
trainers. Maroon
and ringer Tees featuring a specific sports team's logo were particularly popular in the Philippines due to the widespread media coverage of the
look of the 1990s and early 2000s remained common in many parts of the Americas, with jeans, ,
and sneakers being seen as acceptable to wear in the workplace. The decline in the formality of men's fashion that started in the 1960s continued until 2012, with men wearing informal clothing on a regular basis, even at work or while travelling, as an apparent extension of 's older idea that gentlemen shouldn't try to outshine the ladies for attention. This contrasted to Britain, Italy, Europe, and the urban Northeastern US, where more formal -inspired business clothing such as slim-fitting grey two piece suits had made a comeback in the workplace during the early 2010s. At this time,
became acceptable town wear, and business suits imitated the broad shouldered, form fitting styles of the 1920s, sometimes with contrasting lapel piping.
Urban fashion brand
model, Sage Elsesser, 2015
In 2014, men's fashion was heavily influenced by the improving economy and fashion-conscious cities such as , , , and , as well as imitating elements of luxury fashion and . Bright colors, studded belts and retro styled graphic prints (especially 1960s-80s advertising logos,
bands, and the loud
shirts) went out of style in favor of plain black, white, , , , , , and various shades of dark . Common clothing items in the Americas, Britain and Russia included tailored marl sweatpants, , chunky hiking boots with thick soles, , hoodies with
lettering, shirts with
motifs, fake fur, tracksuits, leather jackets, denim jackets,
T shirts, thick oversized , unstructured blazers, double-breasted sportcoats, shorts riding above the knee (toward a 5" inseam, down from 15"), and jogger pants. Sales in floral print clothing designs for men more than doubled amongst fashion retailers between 2013 and 2014.
From 2014 to 2016,
became a significant trend in Britain, Ireland and the Americas. Besides the , , , dark
jackets, , yellow fishermens macs, and
previously popularised by ,
shirt emerged as a semi-casual fashion item in western cultures. In China and Europe, retro
martial arts sneakers in red, white and blue made a comeback.
Common accessories include
sunglasses,
or plaited leather , , , , , and .
Male models walking in a Fashion Show
In the UK, Italy, Australia and US, many professional men wear grey
, usually with two-button fastening, a single vent, and narrow lapels inspired by the American TV show , , and
as . Businessmen in Asian countries like the Philippines generally followed the trend, but dispensed with the necktie in favor of a semi-formal, simple shirt better suited to the hot tropical climate. As part of the general 1980s revival, the
made a comeback as part of the
in Europe and the US. In the early 2010s these suits were mostly ,
(especially in Australia and America), but by 2014 these were joined by , , , and sky blue.
In the UK, US and Germany, the suits of the mid 2010s often featured checks, , , bird's eye,
, or , and the stripes on
suits became narrower and more closely spaced. Popular footwear of spring 2016 included round toed , loafers, and . Thin ties remained the norm, but the simple
of 2010 were increasingly replaced by
on single breasted three piece suits. By 2016, the black and silver
of the early 2010s had gone out of style among professional men in favor of classic oversized
with round black, gold or white faces and traditional brown, tan or black leather straps.
Continuing on from the 2000s, fur
were often worn at wintertime formal occasions in Russia, Georgia, , and Pakistan as both a symbol of national pride, and as a means of rejecting the excesses of Westernising . In Afghanistan and Uzbekistan, however, the wearing of
such as the ,
began to decline among professionals in favor of a Western style suit and tie, as part of a wider backlash against 's regime.
The mid 2010s witnessed the beginnings of Africa's own
due to increased restriction on secondhand
in Kenya and Uganda. Contemporary
is often cut to unisex Western patterns but uses indigenous fabric associated with , such as a
made from striped
fabric, a shirt made from , or the silk
popularised in South Africa by . At the same time, some aspects of traditional attire such as wooden jewelery or the
were worn by expatriate Africans in the West, , and some liberal white Americans.
In South Africa and the Congo,
began imitating the wardrobes of the previous colonialist regime, by importing expensive modern three piece designer suits and customising them with vintage accessories such as the , ,
By spring 2017, fashion designers in the US began to move away from the slim fitting casual attire of the previous year, and frequently combined
pieces with . Brown replaced black as the most popular color for , and common accessories included orange , black , faded jeans covered in iron-on patches, black or white leather hi-tops,
boots, navy blue wool , graphic print tees featuring a small statement design, dark flannel ,
jackets layered over
or Alpine patterned sweaters, and white Adidas sneakers.
were reintroduced, including the
with external pockets,
declined in popularity, and long
coats became popular.
In the American workplace, brown suits made a comeback, unstructured suits became popular in Britain as an alternative to the restrictive, slim fitting styles of the late 2000s, wide neckties (frequently in patterned
silk, red and blue stripes, or knitted wool in black, tan or grey) replaced the thin styles of the mid 2000s, and
became an acceptable substitute for .
Beginning in March 2017, clothing inspired by 1990s ,
became popular among young men in the US, UK, Australia, Canada, Ireland, Italy and France, especially in beige, cream, sand, orange, blue, brown, dark green, ecru, red, , and complementary neutral tones. Desirable items included suede
suits with
inspired velvet shawl collars, retro black and red ,
with contrasting red and blue elastic, striped ,
with vertical navy blue stripes, navy and red , two button cream , six button , natural suede , sunflower print button-down shirts, white T shirts with orange and blue color blocks, turquoise
, wool , red
with fur hoods, navy blue straw , short sleeved , red ,
check , pants with a contrasting red stripe, lightweight nautical inspired navy , embroidered silk souvenir jackets featuring birds, skulls, dragons or tigers,
with orange linings,
sneakers in silver, red, royal blue, or green, muted
worn over plain T shirts, brown ,
pants, beige ,
and chinos, checked button down shirts in pink, blue, orange, red, and white with oversized
collars, cropped black ,
shirts, grey T shirts,
with wider collars, double strap , and
floral print shirts frequently worn .
By the early 2010s, British, American, and Filipino indie clothing had moved away from the bright colors and overt 1960s styling of the mid-2000s in favor of a more "grown up" intellectual look, with 1990s style earth-tones like grey, burgundy, brown, teal, and beige.
jackets, skinny , , 2fer and layered shirts and tees, , nerdy , sweaters, thick wool socks, worker boots, , and
replaced the ,
jackets, , and skinny ties typically worn by
bands, although vintage , , military , homemade jewelery, and
plaid shirts remained popular in Europe. Drop crotch pants, designed by the Danish brand Hümor, became more and more popular in Europe amongst hipsters and
fans, who replaced their
with "old school but modern" style.
a prominent aspect of hipster culture in the US from 2016 onwards. The look is based on modern
wear, everyday casual attire worn by older men, and the
clothing worn by stereotypical
during the 1980s. Popular accessories include ,
especially pleated
, dad hats, zip up , white or blue button down shirts, socks with sandals, , white , , leather shoes, plain sweaters in muted colors, and, for women, "mom jeans".
In the Americas, Australia and Japan,
gained regional popularity among some young people aged 18–25. From 2011-15, members of this subculture often combined
clothing such as , , or (for girls) corsets, velvet or brocade dresses, , and black, dark red or brown leather waistcoats, with , hipster inspired
and tweed clothing, jewelery made from brass gears, dark , worker boots, and flying . American and Asian Steampunks sometimes incorporate
borrowed from fantasy or
, and elements of
inspired short skirts, traditional silk , or .
During the early 2010s, American
men moved away from the
influenced
and begun to dress in a more classic 1950s
style with ,
, , , , Cricket , , stripy , hats like the , khaki or pastel colored , , white or bright pastel color socks worn with sneakers and , colored jeans, white
crew socks, , khaki , and tapered .
From 2012 onwards,
and pants made a comeback among young American men due to a resurgence of interest in classic
clothing and the
showcased in . Although pale blue and dark blue stripes remained the most popular choice, alternative colors included green, red and brown. The traditional two button blazer was updated with a slimmer cut and Edwardian inspired lapel piping, and double breasted jackets became available during the mid 2010s. Outside of the US, the
received green and white candy stripe blazers for the
rather than the traditional dark green jackets with gold trim.
Throughout the 2010s, Preppy women wore , ,
worn in ads by Mischa Barton, Ariana Grande and Taylor Swift,
, layered shirts and tees, cold shoulder tops, , ankle length pants, colored jeans, opaque or footless ,
or , skater dresses, skater skirts, baby doll dresses, cotton shorts in pastel colors, ,
brand rain boots, , white or pastel colored ,
blouses, , flat knee high , , capri or ankle length
worn with shorts, dresses and skirts, oversized sweaters,
with or without lace trim, 3/4 length sleeved shirts, tees and polos,
shorts, and crew neck sweatshirts bearing the name and crest of the school or college. The British equivalent of preppies, known as , dressed similarly, by combining traditional British
, white pants, , , practical knitwear,
clothing, or strings of pearls with androgynous and revealing tailoring inspired by
stars and supermodels like , including
skirts, lace blouses, designer brand sneakers, or cropped blue and white cardigans that exposed the stomach.
Australian band
with their skater-influenced fashion, 2014.
In the Americas, Britain, Australia, Ethiopia and the Philippines, many
wore designer streetwear such as joggers, hoodies, backwards , and
in addition to the typical plaid shirts, ripped jeans and . Common brands from 2012-15 included Diamond Supply Co., , The Hundreds,
bar logo T-shirts and , , , cannabis,
or foliage print shirts,
jeans, , , ,
Skateboarding and Originals apparel and shoes, and
featuring the
screaming hand, eyeball, "cartoon grotesque" faces, , or Slasher cartoon character.
In the Americas, Malaysia, India, and China, an offshoot of the skater subculture, known as "", dress similarly. Common mid-2010s sneakerhead apparel includes Nike , , , Nike SBs, ,
, , designer ,
, backwards , red high-tops with fluorescent or reflective white stars,
headphones, leggings, slouched crew socks, and
(for girls), ,
singlets, tracksuits,
socks, cosmic print T-shirts, hoodies, and Nixon watches. As of 2016, the most desirable colors for sneakers and apparel were black, red and white due to their longstanding association with late 80s , the
era of basketball, and .
Three girls with multicolored
inspired hair.
From , the androgynous
(also known regionally as "Shamate" and "Coloridos") remained common in the West Coast United States, Europe, Australasia, parts of Asia, and South America, especially in the Brazilian city of . The style was influenced by hip-hop, emo, Japanese street style, and
fashion, especially , , , mismatched ,
yellow, bright blue or
socks worn with sneakers, ,
shirts, thin ,
crew socks guys and girls, , , vintage tees sometimes featuring
designs, plain tees with contrasting edging, and . Shirts and
with messages such as "cool story bro" or the logos of music like ,
became popular among . By 2012, many
had abandoned the cartoon print ,
and studded belts in favor of a more / look with short hair, , plain hoodies, , Vans, skinny jeans, and .
, a fusion of scene,
culture, began as an online internet meme before becoming a niche street fashion in Germany, Brazil and America. This movement influenced several mainstream pop and
artists during the mid 2010s, most notably , , and . Seapunks often combined brightly dyed androgynous hairstyles with nautical themes such as mermaids or dolphins, plastic ,
hairstyles,
and beards dyed blue, shell jewelery, feathers,
overshirts associated with the
subculture, 1990s inspired
T-shirts, , , transparent plastic jackets, lots of green, light blue, turquoise,
motifs, and red and blue 3-Dimensional images.
American rapper
Hip hop fans wear ,
sneakers and apparel, ,
Polo Boots, strapback caps, Obey and Diamond Supply Co. ,
retro snapbacks,
jeans, and .
1980s and 1990s fashions like snapbacks, skinny acid-wash jeans, ,
curved peak mid-late 1990s inspired strapback caps (commonly known as "Dad Hats"), , nylon , varsity jackets, Vans, , rain boots, retro Nikes, Shell tube socks, leather jackets, Levis,
apparel, gold chains, Ray Ban sunglasses, , and oversized sweaters, and colors such as red, green, and yellow, made a comeback in the African American community due to the influence of , , and -inspired rappers. Independent brands have risen to popularity, as well as floral print items and tie-dye items. Button-down shirts are often worn fully buttoned.
are particularly popular in New York as a fashionable and durable shoe, their popularity originated in the 90s with rappers such as
and . By the 2010s, the boots' popularity is mainstream, and a staple in the fall and winter months. Controversially, high fashion magazines including
have credited models rather than rappers with making Timberlands fashionable.
Fashion designers such as
begin to gain a new popularity within hip hop, popularized by rappers such as
and . Such designers inspire a "darker" aesthetic involving monochromatic colour schemes (usually black or grey), extra-long shirts usually sporting oversized neck openings and asymmetrical hems, skinny jeans that are worn with long inseams and an aggressive taper to cause bunching up or "stacks" near the ankle (a style heavily popularized and sported by Kanye) and high-top sneakers. Black boots, leather jackets, denim vests, bombers, monochrome sports jerseys, waxed jeans, black varsity jackets, tapered sweatpants, drop-crotch trousers, layering shorts over leggings and occasionally floral print are all popular trends within this style as well. Other notable rappers that sport this look include , , and .
In the mid-2010s,
became trendy in hip hop and afro-punk fashion, shown on celebrities like , ,
Skater culture is also heavily prominent in hip hop fashion, largely attributed to alternative rapper
and his group . Models of shoes from
- such as the authentics, slip-ons, sk8-his, era, and "old skool" - were popularized in the hip hop community by him and . Brands such as Supreme, Obey, merchandise from Odd Future, Tyler, the Creator's
clothing line, HUF, and the apparel of skate magazine
are popular in hip hop and street style.
In Mexico and the Southwestern US during the early 2010s, many members of the ,
subcultures combine
with , traditional
hats, , and
with elongated toes. These 3 ft long "," associated with
music are an extreme version of the '60s-inspired
popular in mid-2000s Britain.
By 2015, many young
on the American West Coast had abandoned the garish Western inspired clubwear in favor of a more authentic 1950s inspired look.
made a comeback, together with more typical casual
fashions for everyday wear such as slim jeans, black leather jackets, , brightly colored blouses and flouncy skirts for girls,
dresses with petticoats, and flowers worn in the hair.
K-Pop singer Psy
Due to the spread of
worldwide, millions of Asian and Asian-American youths have become addicted to . These are the people who love listening to South Korean music and follow the style of artists and pop groups like , , , or
singer . Since the Korean girl and boy bands wore extravagant clothing, some of the hardcore fans in China, Korea, America and the Philippines tried to copy their idols and started wearing K-Pop style hairstyles and clothing. These included skull, floral or honeycomb prints, monochromatic shirts, silk jackets featuring stylized Asian art prints or , leather skirts, black and neon printed leggings, retro joggers, short shorts, black and gold jewelery, brightly colored
jackets, tracksuits, basketball shirts, leather caps, and sequined or glitter jackets.
During the early part of the 2010s, a new youth subculture called
arose in the Philippines, sparking a brief
among some older conservatives and other youths. The Philippine Daily Inquirer describes Jejemons as a "new breed of hipster who have developed not only their own language and written text but also their own subculture and fashion. These predominantly working class youths are associated with wearing trucker hats and use their own language through texting and via social media such as . They are often criticized by others for not usin even the Department of Education discouraged use of the Jejemon language. Apart from the language, the Jejemons were also criticized for their fashion and manners. From early 2013 onwards, with the rise of smartphones which began to overtake feature phones in terms of sales in the country, the phenomenon seems to have made a gradual decline in mainstream popularity. For the remaining years of the decade, it would drop its text messaging-centered aspect in social media and now refers to the rap-centered subculture who usually wear counterfeit hip-hop clothing.
sporting a loosened wavy hairstyle, 2011
Women's hairstyles in the early 2010s had been fairly individualistic, although most British, Australian, Russian, Korean, and continental European women kept the simplistic, straight, long and natural colored hairstyles of the mid 2000s. Many women also used
to make their hair look much longer and fuller. In America and Israel, volumized curly hair,
and crimped hair were briefly fashionable from 2010–12, especially in .
By the mid 2010s, straight and wavy hairstyles were dominant globally, especially the blonde dyed . Traditional and intricate styles such as a , , , , , or , inspired by ' , were also popular among young women and girls from 2012-16. By 2013 it had become increasingly fashionable for European, Asian and American women to cut their hair into shorter styles, such as the , ,
or the . Solid colored hair was generally considered the most fashionable in the early years of the decade, but from 2011-14 it became increasingly common for Western women to dye their hair in an
style, usually long and preferably parted in the middle, as the side part became associated with the previous decade aesthetics. Wavy hair began to decline in popularity from 2017 onwards, but bone straight hair remained common in Britain and Europe.
From 2012-16, many , Black Canadian, and
British women favored natural,
and , opting for natural products to style their hair. During the mid 2010s, some curly haired American women also choose to wear weaves and wigs in imitation of celebrities like
or , in order to avoid the damage of relaxers previously popular in the early 2000s. , also known as "boxer braids" due to their use by female
fighters and 's character in , became popular among white American women from 2016 onwards, despite allegations of
and imitation of the complex braided hair traditionally worn by black women such as the singer .
with , 2014
In the early 2010s, men's 1930s, 1940s, and 1950s haircuts have undergone a revival, with many British professionals aged 18–30 wearing
with side partings,
has been a particularly ubiquitous trend since the early part of the decade, seeing popularity across different social groups in both Western and Asian cultures. These gradually replaced the longer
popular among teenagers and young men since 2010. In the Americas and the Middle East, the
are relatively popular among balding men, or the side parted hair with some volume on the top, inspired by footballer .
and black men in general,
variants of the , The ,
and The Taper were popular in the early to mid 2010s, as are shaved patterns or "steps" into variants of the buzzcut. The , often with a bleached blonde streak inspired by , came back into style among African American youth on the West Coast. Starting from 2015, variants of tapered
hair styles became widely popular amongst many black teens and young men.
From 2014 to 2017, some teens and young men wore their hair in a type of
or "man bun" reminiscent of the
movies. This trend was popularised by British and American celebrities including actor
By 2017, the
began to decline in the United States, partly due to the unintended popularity of these haircuts among supporters of the , such as
. In response, many liberal American men, including the Jewish actor and
activist , began to grow out their hair. Meanwhile, British hipsters frequently left their undercut unstyled in imitation of 90s
and early .
K-pop star
sporting an
hairstyle, 2016
For young girls, tween and teen girls, and college girls the
combination has remained popular. Braids, side ponytails, and a single chunky side braid are popular styles with longer hair. Side parting hair is popular, and
are often worn when exercising or playing sports. The chin length , long hair with choppy side bangs, and straight middle parted longer hair are also popular styles in the US, Europe, New Zealand and Australia.[]
In the UK, Middle East, and Australia during the early 2010s, a type of short
with buzzed sides and bleached blond streaks became popular among male , teenage , and urban youths of Iranian and Lebanese descent inspired by
crime film. By 2013, a long
or -like haircut, in which only one side of the head is buzzed, became popular among circles of , hipster girls, , and
fans in the US, inspired by
and various female pop stars such as , Tess Aquarium, , or . The
also went out of fashion around the same time. By 2015 and 2016, the balayage" -' a softer version off the
- gained popularity, as well as having a blunt haircut instead of layered hair. The lob (long ) was considered a fresh alternative to the long hair sported by most teen girls and young women in Europe.
For boys, teen guys and college guys in The United States, Canada, Australasia, the UK and Korea, the , the , and the
became popular during the mid 2010s due to continued interest in 1980s and . Additionally the , the , and the
of the late 2000s remain fashionable among American
In Britain, the smoky eye look of the late 2000s carried on as a trend in many parts of the country. In other areas, these went out of fashion during the early and mid 2010s as women sought to imitate the
and thick "Scouse brow" popularized by ,
and the cast of
In the West, contouring (a technique using different shades of makeup to create highlighted angles, creating an illusion of higher cheekbones, slim nose and a sharper jawline) began taking the makeup world by storm. Several other more short-lived trends were born out of this, such as strobing in 2015 and 2016 which consisted of using glowy highlighters to accentuate the high points of the face. The early decade's "erased-mouth" and pale pink lipsticks were replaced by matte red by 2012-13, as sported by celebrities such as Taylor Swift and Rihanna. By 2015-16, mauve and brown shades of lipstick make a comeback from the 1990s, promoted by Kylie Jenner.
Unlike in previous decades, excessive use of fake-tans has seen a fall-out in the United States, possibly due to tanning beds being linked to cancer.
In late 2016, minimalist, makeup looks and "dewy" natural skin saw a surge of popularity among young people, especially in .
A man with sleeve tattoos, beard and flannel shirt, mid 2010s.
Continuing on from the 1990s and 2000s,
remained popular among many teenagers and blue collar men and women in Britain, Japan, Israel, Singapore, New Zealand and Australia, especially traditional .
were popularised by female celebrities like
imitating the
of the 1950s, and by men like footballer , pop star Harry Styles or
aspiring for the "tough guy" look. From , the , metallic bone tattoos, portraits of animals, relatives or celebrities, and
that had gained mainstream acceptance in the late 2000s were joined by more extreme modifications such as , blackout tattoos, , , and , particularly the nose septum piercing.
In many Western countries, the United States, Iraq, and Eastern Europe, the growing of a
became a popular trend amongst young males from , with some suggesting this was due to the influence of the hipster subculture, the
ideal, and the
campaign. An increase in facial hair transplants was reported in the United Kingdom within the first three years of the decade, and the trend approached what researchers predicted would be a 'peak' level of desirability. Beards remained common for much of the mid to late-2010s, but by the end of 2016, many men favoured shorter, neatly-groomed styles.
suit worn in England in the early 2010s.
for the American export market.
associated with the
sporting an undercut hairstyle, 2012
Braided hair is popular in Europe, especially in France, Ukraine and Russia.
worn by an increasing number of British professionals.
Scene girl with short -inspired hair.
German woman wearing hooded .
Woman in a "".
's form-fitting dress caused a sensation at the .
Two women wearing ,
and oversized .
Somali man wearing waistcoat,
clothes popular among men, women and children from 2008 to 2012.
Man wearing
and hipster-inspired beard.
Brazilian hipster girl wearing
and knitted sweater dress, also sporting vibrant hair.
American teenager with
and distressed
wearing "colorido" fashion, popular for most of the early 2010s in Brazil.
Sports anchor wearing
and , Mexico, 2010.
wearing 1940s-style dress, 2011.
German fashion designer , 2011.
Girl wearing
costume, including
wearing typical early 2010s
Various slim-fit jeans worn by men.
An example of Smart Casual Dress.
Indian actress
wearing contrasting black and white top.
Polish women wearing - or -inspired dresses, floral prints and , 2014.
1990s-inspired tribal prints fashionable in the mid-2010s.
1990s-style short shorts fashionable among men from .
Men's polo shirts in more muted colors, 2015.
A young woman in a white crop top, 2015.
Tourist couple wearing
clothes in , 2015.
Example of Lumbersexual fashion, 2016.
American man wearing pork-pie hat in 2017.
Young lady wearing distressed jeans, 2017.
Man wearing fedora hat, 2017.
Athleisure fashion, 2017
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