如何写软文Proposal

如何写作&Research&Proposal?
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  每个学术研究者必须经历的一道关就是Research Proposal。Research Proposal大致对应中文里的“开题报告”、“选题报告”、“研究报告”,是一项研究开始之前的提纲、规划和陈述;Research Proposal既是为了帮助自己梳理文献、整理思路、廓清方向,也常常是写给相关他人的说明:研究动机和意义何在?可能有何成果?为什么它值得你的资助/认可/支持/批准?不知道是否可以说,好的proposal是研究成功的一半。但实际而功利的说,如果你的proposal很烂,可能根本就不会有开始研究的机会。
  How to write a research proposal?
  能否写出漂亮的proposal,本质上取决于你对研究的思考深度和专业水准。但形式也很重要。英文的Research Proposal自有一套“八股”。程式化和结构化的好处就在于,可以让读者直接集中注意到最本质的内容上,而不是为形式分神。对于非英语native speaker的我们,如何理解英文学术世界的规范或曰思维定势,也是写作proposal之前必备的背景知识。下面这篇流传甚广的Research Proposal写作指南,言简意赅,颇具启发,对我自己的写作有所帮助,也希望能给更多的学界同仁带来便利。
  文章作者 Ph.D., C.Psych. (Research Director, Graduate Program in Counselling Psychology. Trinity Western University Langley, BC, Canada). 题为:How to write a research proposal?全文转载如下:
  Most students and beginning researchers do not fully understand what a research proposal means, nor do they understand its importance. To put it bluntly, one’s research is only as a good as one’s proposal. An ill-conceived proposal dooms the project even if it somehow gets through the Thesis Supervisory Committee. A high quality proposal, on the other hand, not only promises success for the project, but also impresses your Thesis Committee about your potential as a researcher.
  A research proposal is intended to convince others that you have a worthwhile research project and that you have the competence and the work-plan to complete it. Generally, a research proposal should contain all the key elements involved in the research process and include sufficient information for the readers to evaluate the proposed study.
  Regardless of your research area and the methodology you choose, all research proposals must address the following questions: What you plan to accomplish, why you want to do it and how you are going to do it.
  The proposal should have sufficient information to convince your readers that you have an important research idea, that you have a good grasp of the relevant literature and the major issues, and that your methodology is sound.
  The quality of your research proposal depends not only on the quality of your proposed project, but also on the quality of your proposal writing. A good research project may run the risk of rejection simply because the proposal is poorly written. Therefore, it pays if your writing is coherent, clear and compelling.
  This paper focuses on proposal writing rather than on the development of research ideas.
  Title:
  It should be concise and descriptive. For example, the phrase, “An investigation of . . .” could be omitted. Often titles are stated in terms of a functional relationship, because such titles clearly indicate the independent and dependent variables. However, if possible, think of an informative but catchy title. An effective title not only pricks the reader’s interest, but also predisposes him/her favourably towards the proposal.
  Abstract:
  It is a brief summary of approximately 300 words. It should include the research question, the rationale for the study, the hypothesis (if any), the method and the main findings. Descriptions of the method may include the design, procedures, the sample and any instruments that will be used.
  Introduction:
  The main purpose of the introduction is to provide the necessary background or context for your research problem. How to frame the research problem is perhaps the biggest problem in proposal writing.
  If the research problem is framed in the context of a general, rambling literature review, then the research question may appear trivial and uninteresting. However, if the same question is placed in the context of a very focused and current research area, its significance will become evident.
  Unfortunately, there are no hard and fast rules on how to frame your research question just as there is no prescription on how to write an interesting and informative opening paragraph. A lot depends on your creativity, your ability to think clearly and the depth of your understanding of problem areas.
  However, try to place your research question in the context of either a current “hot” area, or an older area that remains viable. Secondly, you need to provide a brief but appropriate historical backdrop. Thirdly, provide the contemporary context in which your proposed research question occupies the central stage. Finally, identify “key players” and refer to the most relevant and representative publications. In short, try to paint your research question in broad brushes and at the same time bring out its significance.
  The introduction typically begins with a general statement of the problem area, with a focus on a specific research problem, to be followed by the rational or justification for the proposed study. The introduction generally covers the following elements:
  1. State the research problem, which is often referred to as the purpose of the study.
2. Provide the context and set the stage for your research question in such a way as to show its necessity and importance.
3. Present the rationale of your proposed study and clearly indicate why it is worth doing.
4. Briefly describe the major issues and sub-problems to be addressed by your research.
5. Identify the key independent and dependent variables of your experiment. Alternatively, specify the phenomenon you want to study.
6. State your hypothesis or theory, if any. For exploratory or phenomenological research, you may not have any hypotheses. (Please do not confuse the hypothesis with the statistical null hypothesis.)
7. Set the delimitation or boundaries of your proposed research in order to provide a clear focus.
8. Provide definitions of key concepts. (This is optional.)
  Literature Review:
  Sometimes the literature review is incorporated into the introduction section. However, most professors prefer a separate section, which allows a more thorough review of the literature.
  The literature review serves several important functions:
  1. Ensures that you are not “reinventing the wheel”.
2. Gives credits to those who have laid the groundwork for your research.
3. Demonstrates your knowledge of the research problem.
4. Demonstrates your understanding of the theoretical and research issues related to your research question.
5. Shows your ability to critically evaluate relevant literature information.
6. Indicates your ability to integrate and synthesize the existing literature.
7. Provides new theoretical insights or develops a new model as the conceptual framework for your research.
8. Convinces your reader that your proposed research will make a significant and substantial contribution to the literature (i.e., resolving an important theoretical issue or filling a major gap in the literature).
  Most students’ literature reviews suffer from the following problems:
  * Lacking organization and structure
* Lacking focus, unity and coherence
* Being repetitive and verbose
* Failing to cite influential papers
* Failing to keep up with recent developments
* Failing to critically evaluate cited papers
* Citing irrelevant or trivial references
* Depending too much on secondary sources
  Your scholarship and research competence will be questioned if any of the above applies to your proposal.
  There are different ways to organize your literature review. Make use of subheadings to bring order and coherence to your review. For example, having established the importance of your research area and its current state of development, you may devote several subsections on related issues as: theoretical models, measuring instruments, cross-cultural and gender differences, etc.
  It is also helpful to keep in mind that you are telling a story to an audience. Try to tell it in a stimulating and engaging manner. Do not bore them, because it may lead to rejection of your worthy proposal. (Remember: Professors and scientists are human beings too.)
  Methods:
  The Method section is very important because it tells your Research Committee how you plan to tackle your research problem. It will provide your work plan and describe the activities necessary for the completion of your project.
  The guiding principle for writing the Method section is that it should contain sufficient information for the reader to determine whether methodology is sound. Some even argue that a good proposal should contain sufficient details for another qualified researcher to implement the study.
  You need to demonstrate your knowledge of alternative methods and make the case that your approach is the most appropriate and most valid way to address your research question.
  Please note that your research question may be best answered by qualitative research. However, since most mainstream psychologists are still biased against qualitative research, especially the phenomenological variety, you may need to justify your qualitative method.
  Furthermore, since there are no well-established and widely accepted canons in qualitative analysis, your method section needs to be more elaborate than what is required for traditional quantitative research. More importantly, the data collection process in qualitative research has a far greater impact on the results as compared to quantitative research. That is another reason for greater care in describing how you will collect and analyze your data. (How to write the Method section for qualitative research is a topic for another paper.)
  For quantitative studies, the method section typically consists of the following sections:
  1. Design -Is it a questionnaire study or a laboratory experiment? What kind of design do you choose?
2. Subjects or participants – Who will take part in your study ? What kind of sampling procedure do you use?
3. Instruments – What kind of measuring instruments or questionnaires do you use? Why do you choose them? Are they valid and reliable?
4. Procedure – How do you plan to carry out your study? What activities are involved? How long does it take?
  Results:
  Obviously you do not have results at the proposal stage. However, you need to have some idea about what kind of data you will be collecting, and what statistical procedures will be used in order to answer your research question or test you hypothesis.
  Discussion:
  It is important to convince your reader of the potential impact of your proposed research. You need to communicate a sense of enthusiasm and confidence without exaggerating the merits of your proposal. That is why you also need to mention the limitations and weaknesses of the proposed research, which may be justified by time and financial constraints as well as by the early developmental stage of your research area.
  Common Mistakes in Proposal Writing
  1. Failure to provide the proper context to frame the research question.
2. Failure to delimit the boundary conditions for your research.
3. Failure to cite landmark studies.
4. Failure to accurately present the theoretical and empirical contributions by other researchers.
5. Failure to stay focused on the research question.
6. Failure to develop a coherent and persuasive argument for the proposed research.
7. Too much detail on minor issues, but not enough detail on major issues.
8. Too much rambling — going “all over the map” without a clear sense of direction. (The best proposals move forward with ease and grace like a seamless river.)
9. Too many citation lapses and incorrect references.
10. Too long or too short.
11. Failing to follow the APA style.
12. Slopping writing.
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怎样写好一篇proposal[1]
15:00 来源:上海疯狂英语
写作翻译网权威发布怎样写好一篇proposal,更多怎样写好一篇proposal相关信息请访问英文写作翻译网。
我认为你首先要明确对方向你要proposal的目的是什么?对方首先是想通过你的研究计划看你发现问题,分析问题以及提出解决方法的能力。这里面牵涉到的问题很多:1、你的proposal是否具有创新性,你对当前国际最新的研究进展是否熟悉,你有无自己的思路?2、你提的计划是否结合你自己和对方的背景知识,是否具有可行性?3、你的计划是否充分完备,是否提供备用方案,也就是说你是否充分估计了你计划实施的困难?呵呵,上面说的三条看起来有些空洞。但是写作组织起来并不复杂。第一段,背景介绍,充分阅读相关最新的文献(04、05年的),提出科学问题;第二段,简要分析你的主要思路及意义;第三――?段,制定相关研究计划,不需要具体的每步的细节,但是你的论述应该让对方认为你对该细节有着充分了解和认知,并非天马行空似的漫谈;最后一部分,分析你的Proposal中潜在问题,并进一步提出潜在方案。我想如果对方发现你的思路如此明确,即使方案在他看来还比较naive或者premature,他也会对你另眼相看的。What's the purpose of a research plan?It depends on who's asking the question, and who’s answering it. From your immediate point of view the purpose of a research plan is to help get you hired.The research plan, though, serves another, very important function: It contributes to your development as a scientist. Your research plan is a map for your career as a research science professional. As will become apparent later in this document, one of the functions of a research plan is to demonstrate your intellectual vision and aspirations. It's also an opportunity to begin to demonstrate the creative and independent thinking required of a successful scientist.Not yet on the job market? Just starting out as a postdoc? A research plan isn't ju it's also for honing and refining. It's possible to function quite well as a postdoc or grad student while giving little thought to your future. Writing a research plan casts your gaze forward and prompts you to begin planning for when you have your own laboratory. And if you've already started to think about your own lab, it will help you to refine your plans. So take a stab at writing a research plan, even if you don't expect to be on the job market for a while. Think of it as a rough draft, a fantasy trip for your career.* * *But never mind about that. Most of you【图文】写proposal的步骤_百度文库
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需要在两个月内完成一份英文的Research proposal,题目随便 范围在财务会计方面, 之前从来没写过,一点经验也没有,不知道如何下手,请大家知道一下大致框架和思路。
载入中......
不好意思 打错字了&&是请大家指导一下大致框架 和思路,如何着手
背景,目的,调查方法,出表格式
有模型的话,就在方法那里贴一下模拟的结果之类的东西
热心帮助其他会员
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有需要的话,可以提供你一份参考Accounting方向
xie xie, thanks for your sharing.
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论坛法律顾问:王进律师很多同学不会写Proposal,或不知道如何下手,现将Proposal的写法及要求给大家介绍一下。Proposal主要包括以下几个方面:
毕业论文名称就是所选课题的名称。
第一,名称要准确、规范。准确就是论文的名称要把论文研究的问题是什么,研究的对象是什么交待清楚,论文的名称一定要和研究的内容相一致,不能太大,也不能太小,要准确地把你研究或设计的对象、问题概括出来。
第二,名称要简洁,不能太长。不管是论文或者课题,名称都不能太长,能不要的字就尽量不要。
论文的目的、意义也就是为什么要研究它、研究它有什么价值。这一般可以先从现实需要方面去论述,指出现实当中存在这个问题,需要去研究,去解决,本论文的研究有什么实际作用,然后,再写论文的理论和学术价值。这些都要写得具体一点,有针对性一点,不能漫无边际地空喊口号。
主要内容包括:研究的有关背景(课题的提出): 即根据什么、受什么启发而搞这项研究。通过分析本项目的背景和意义,指出为什么要研究该课题,研究的价值,包括应用价值和理论价值,要解决的问题有哪些。
一般对本科生的毕业论文,不要求有太多的创新点,但创新点越多,论文得分会越高,所以一般要求要有一两个创新点,对设计型的题目,主要在功能上进行创新,理论型的题目要在思想或模型或算法上有创新。
最后,这一部分需要写清楚目前看了那些资料,这样才能体现出你确定做过的调查研究,而不死拍脑袋想出来的内容,格式要有规范。
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