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请教 格大International Strategic Marketing 如何？
格大来信让交押金了。。。
关于格大讨论最多的就是macc，不知道International Strategic Marketing 这个专业到底怎么样？有在格大念书的学长，能给介绍一下么？$ l: w0 V' f* r9 I* M
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1、看课程设置倒是比较充实，具体偏理论，还是偏实践？7 m' c! @+ {&&t( s
2、这个专业的中国人比例到底是多少（虽然我知道商学院哪都是中国人多，但我实在不希望小组讨论的时候也用中文。。。）
3、压力有多大？好好学习，顺利毕业应该没大问题吧？' F2 ^- X- s* t9 l! M) I8 e
十分感谢！！
同问帮顶。。。光必修课就十门
我也收到这个专业的OFFER，押金两万人民币，好贵！！
咣铛怕炮竹
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& & 楼主我是IBE专业的，我在询问本专业的时候，学姐也提到MKT，给你复制一下她说过的一些话吧，希望有用。“格大的specialist只有两个一个就是我们这个，一个就是marketing~~”，“specialist是学院专门给的这个说法，因为我听我们院长说过，他老人家说因为学校觉得我们这两个专业出来的人以后一定会赚大钱，所以现在先给我们优待~~~我说的一样是说跟市场专业的教育方式一样，就是我之前跟你说的有很多presentation，group work, 和tutoria。但是我们比他们多个实习，他们比我们多个心理学实验”: {: X" I9 h& Z+ a
& & 而且学姐说MKT和IBE是算课比较多的，稍微还是比较紧张的，很充实，看个人啦。
& & 你这个专业的话，有个学姐是这个专业的，你可以发她微博私信问一下啦。
yummykimirai
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& &我回复楼主了，你可以看下，对拉，我们不是加扣扣了嘛？到时可以扣扣上聊
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& && &哇，你们专业还有实习，听起来不错啊~~~，你们专业和MARKETING专业的中国人比例怎么样呢？尽管我知道商学院中国人肯定多，但也实在不想用国语做group work.% G* w- O$ L9 F
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& && &还有一个事想向你请教啦，当地口音问题真的很严重么？天气真的很恐怖么？
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& && &我还看到一个帖子说，MARkETING就一个proffessor。。。。这帖子是扯淡的吧。。。。。（因为我觉得太离谱了）
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& & 补充问一句：院长说，给你们优待，是什么意思？
同问，帮顶！
咣铛怕炮竹
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& & 比例IBE专业是，2012这届47个人，大概三分之一是中国人，我个人觉得算少啦，其他算蛮多外国人的。9 X0 N$ B# a7 j/ {( k. K; w6 `
& & 口音呀，我看过一个帖子讲说，学校里边的老师一般来自各地，所以不全是都是苏格兰的，其实还好不用太担心。当地年轻人口音也还能接受，可能就是年纪大的人口音会重吧。
咣铛怕炮竹
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& & 优待可能讲的就是有实验或是什么实习的吧。嘎嘎，我也不清楚啦。。。哈哈，不排除学姐对她专业的喜爱夸奖
别沉了，起来啊，这个专业怎么样？
再顶一个，看来去过的人很少啊。
刚交完deposit。。。。。
。。。。。心里完全没谱了，基本没人推荐这个专业。。。。8 C. h2 w0 z6 a* e
本来综合排名、专业、课程设置、国内声誉、大城市，格拉斯哥是除了伦敦以外，比较符合我心里预期了，我想要的东西可能太多了。。。
没有学这个专业的么？？。。。。。。。。。。。。
macc是什么专业啊
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& & 出于一些乌龙原因，大家不要再打扰这个博主啦！！！前段时间真的很麻烦她！！！
& &关于选什么专业还是真的要看自己，学校么，当然不错了！所以不要再让别人替你比较该怎么选择你以后的路啦。留学一年，如果为了以后名气，那就选排名高的学校；想看兴趣的话，就选自己喜欢的专业。大家加个格拉群一起QQ里聊呗，
& &咦？IBE是指的是international business and entrepreneurship吗? 别是猜错了。
。。。。。心里完全没谱了，基本没人推荐这个专业。。。。
本来综合排名、专业、课程设置、国内声誉、大 ...9 {. u$ L&&Y2 t# H- O- B& Y
请问你 最后有去格大读mkting吗?我也在纠结要不要交押金的问题了What is Strategic Marketing?
What Is Strategic Marketing?
Organizations use strategic marketing to create a plan to better reach and satisfy customers while increasing profitability and productivity. Read on to learn more about what strategic marketing is and how businesses use it.
Schools offering
Strategic Marketing Overview
Companies use strategic marketing to identify customer needs and to create a marketing plan to achieve customer satisfaction, improve company performance and increase profit. Typically, an organization will create a written strategic marketing plan that dictates what type of marketing programs it will use during a given time frame and how those programs will be implemented. By outlining how it will engage customers and use new sales and marketing methods, an organization can grow and increase market domination. Strategic marketing can also help a business become more innovative and better penetrate a market. Companies may employ communication methods like newsletters, podcasts and e-mails in their strategic marketing plans.
Various departments within a business often cooperate to create a strategic marketing plan. When devising a new marketing plan, a strategic marketing manager may meet with employees in operations, sales and administration to create and identify marketing goals. Typically, a strategic marketing manager sets a date for these goals to be met. Strategic marketing plans should meet these objectives:
Setting realistic objectives
Creating business tactics that are more effective
Taking past marketing failures into account
Improving performance
Identifying the most important ways that business operations must change
Important Facts About Careers in Strategic Marketing
Market Research Analysts
Marketing Managers
Work Environment
Full-time, commonly in a teamwork setting and sometimes under a deadline
Full-time, often working with top executives and sometimes traveling
Similar Occupations
Cost Estimator, Public Relations Specialist, Survey Researcher
Financial Manager, Sales Manager, Advertising Sales Agent
Key Skills
Analytical, detail oriented, and communication skills
Creativity, decision-making, organizational, and interpersonal skills
Professional Certification
The Professional Researcher Certification is available
The Marketing Management Professional Certification is available
How to Become a Strategic Marketer
Strategic marketing can be studied through a bachelor's degree program in marketing, which typically includes coursework in this subject and may even offer a concentration in strategic marketing. Some Master of Business Administration (MBA) programs also focus on strategic marketing, and students in these programs typically have hands-on training opportunities, like an internship.
Coursework in a strategic marketing track may include marketing communication, online and social media marketing, supply chain management, financial decisions, retail management and international business.
Also, several schools offer short-term strategic marketing management programs that may last from two days to a few weeks. These programs are designed for business professionals who need to develop their skills in this facet.
The U.S. Bureau of Labor Statistics (BLS) reports employment outlook and salary statistics for marketing specialists and marketing managers. From , a job growth of 19% was expected for market research analysts, who use their research to develop marketing strategies. Marketing managers were predicted to have an average job growth of 9% during that decade. In 2014, market research analysts and other marketing specialists earned a median annual salary of $61,290, and marketing managers made a median of $123,450.
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According to the BLS.govstrategic marketing management
战略营销管理
战略营销管理
从多功能角度理解战略的愿望促使我写了《战略营销管理》（Strategic Marketing Management）一书，现在已经是第8版了。
基于31个网页-
战略市场管理
澳大利亚教育联盟旗下网站-澳洲留学网-澳大利亚留学第一站 ...
Research Methodology and Methods – 市场研究方法学与方法
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Dolan)编著的《战略市场营销管理》(Strategic Marketing Management)。市场营销是企业的灵魂。
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策略行销管理
际此21世纪全球知识管理的惊爆新时代，企业行销的特战秘诀即是企业商战策略行销管理（Strategic Marketing Management）与市场攻略应变力（Market Penetrating Responsiveness）的统合战力，因此，一流的行销战将必须具备行销战略与市场攻略的决战本领...
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战略革新营销管理
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市场管理战略工商管理硕士
市场战略管理
战略营销管理(SMM)
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战略营销管理
&2,447,543篇论文数据，部分数据来源于
The influence of strategic marketing management framework obtaining key customer's value and marketing competitiveness as foundation is far-reaching for the enterprise itself.
以获取关键顾客价值和营销竞争力为基础分析战略营销管理框架对于企业应对复杂的竞争环境具有深远的影响。
This paper focuses on the Tangrenshen Group's and the feed industry's development. The article applies strategic management and marketing management, the academic mainstream theories.
本文以唐人神集团饲料产业和中国饲料行业背景为研究对象，对唐人神集团饲料产业发展和饲料行业竞争环境进行深入的探讨。
Market share , in strategic management and marketing is, according to Carlton O'Neal, the percentage or proportion of the total available market or market segment that is being serviced by a company.
市场份额，根据Carlton O'Neal在策略管理和营销学中的定义，是指全部能够被利用的市场或者市场的部分被一个公司占有的百分比或者比例。
My academic background includes an MBA from Pepperdine University and completion of the Strategic Marketing Management Program at the Stanford University Graduate School of Business.
Offerings include everything from an introduction in management principles to strategic marketing across multiple national borders.
They design and manage every aspect of online contests — offering software, strategic contest design, account management, marketing, legal help, and contest rules development.
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