您的位置：&>&&>&&>&
最新英语四级考试：阅读理解详解15篇（Passage 2）
jo 于发布 l 已有人浏览
　　Passage 2建议用时：6.5分钟From:To:
　　Culture is one of the most challenging elements of t
&&& 　　Passage 2建议用时：6.5分钟From:To:&&&
&&& 　　Culture is one of the most challenging elements of the international marketplace. 『This system of learned behavior patterns characteristic of the members of a given society is constantly shaped by a set of dynamic variables: language, religion, values and attitudes, manners and customs, aesthetics, technology, education, and social institutions.』① To cope with this system, an international manager needs both factual and interpretive knowledge of culture. To some extent, the factual know its interpretation comes only through experience.&& &&&& 　　The most complicated problems in dealing with the cultural environment stem from the fact that one cannot learn culture—one has to live it. Two schools of thought exist in the business world on how to deal with cultural diversity. One is that business is business the world around, following the model of Pepsi and McDonald’s. In some cases, globalizati however, cultural differences are still far from converging.&&&
&&& 　　The other school proposes that companies must tailor business approaches to individual cultures. Setting up policies and procedures in each country has been compared to the critical question centers around acceptance or rejection. The major challenge to the international manager is to make sure that rejection is not a result of cultural myopia or even blindness.&&&
&&& 　　Fortune examined the international performance of a dozen large companies that earn 20 percent or more of their revenue overseas. The internationally successful companies all share an important quality: patience. They have not rushed into situations but rather built their operations carefully by following the most basic business principles. These principles are to know your adversary, know your audience, and know your customer.&& &&&& 　　1. According to the passage, which of the following is true?&&& &&& 　　A. All international managers can learn culture.&&& &&& 　　B. Business diversity is not necessary.&&& &&& 　　C. Views differ on how to treat culture in business world.&&& &&& 　　Ｄ. Most people do not know foreign culture well.&& &&&& 　　2. According to the author, the model of Pepsi .&&& &&& 　　Ａ. is in line with the theories of the school advocating the business is business the world around&&& &&& 　　Ｂ. is different from the model of McDonald’s&&& &&& 　　Ｃ. shows the reverse of globalization&&& &&& 　　Ｄ. has converged cultural differences&&&
&&& 　　3. The two schools of thought .&&& &&& 　　Ａ. both propose that companies should tailor business approaches to individual cultures&&& &&& 　　Ｂ. both advocate that different policies be set up in different countries&&& &&& 　　Ｃ. admit the existence of cultural diversity in business world&&& &&& 　　Ｄ. Both Ａ and Ｂ&&&
&&& 　　4. This article is supposed to be most useful for those .&&& &&& 　　A. who are interested in researching the topic of cultural diversity&&& &&& 　　B. who have connections to more than one type of culture&&& &&& 　　C. who want to travel abroad&&& &&& 　　D. who want to run business on International Scale&& &&&& 　　5. According to Fortune, successful international companies .&&& &&& 　　Ａ. earn 20 percent or more of their revenue overseas&&& &&& 　　Ｂ. all have the quality of patience&&& &&& 　　Ｃ. will follow the overseas local cultures&&& &&& 　　Ｄ. adopt the policy of internationalization&&&
&&& 　　Vocabulary&&& &&& 　　1. dynamic adj. 动态的&&& &&& 　　2. variable n. 变量&&& &&& 　　3. aesthetics n. 美学&&& &&& 　　4. factual adj. 事实的&&& &&& 　　5. interpretative adj. 解释的&&& &&& 　　6. converge v. 聚合&&& &&& 　　7. transplant v. 移植&&& &&& 　　8. myopia n. 近视&&& &&& 　　9. adversary n. 对手& & &&& 　　长难句解析&&& &&& 　　①【解析】此句虽然很长，但考生只要认清它的主干，就很容易了解本句的意思。这个句子为一个简单句，主语为：“this system”，谓语为“is shaped”。&&& &&& 　　【译文】特定社会成员特点构成的行为方式体系不断地被一系列动态变量所左右：如语言、信仰、价值与态度、礼仪与风俗、审美、技术、教育及社会体制。&& &&&& 　　答案与详解&&& &&& 　　【短文大意】本文主要讲述文化背景对商业运作的影响，文中列举了商界中存在的对于文化多样性的两种观点。&&& &&& 　　1. C推断题。意为“对在商业中怎样对待文化有着不同意见”。 文化在商业中是一个很具挑战性的因素。不同的国家与地区可能会有不同的文化体系。在商业中，应该怎样对待不同的文化，商业界存在着不同的看法。&&& &&& 　　2. Ａ细节题。意为“……与同意世界商业一体化的派别的主张是一致的”。 Pepsi采纳的是国际化的商业风格，这与那些主张国际化的派别的意见是相一致的。&&& &&& 　　3. C推断题。意为“承认商业世界中文化的多元性”。两个派别都承认商业世界中文化的多元性。他们的不同在于，应该对待不同的文化，应该搞国际化还是对不同的文化采取不同的策略。&&& &&& 　　4. D主旨题。由文中的例子可以知道，作者主要关心的并不是研究多种文化形态，而是文化背景对商业运作的影响。所以D是正确答案。&&& &&& 　　5. Ｂ细节题。意为“都具有耐心这一素质”。并非所有成功的国际公司的海外收入都占总收入的20%或以上。它们也不一定全都接纳海外的当地文化，或是采纳国际化策略。&
相关英语学习内容
四级词汇&|&四级词汇&|&四级写作&|&四级词汇&|&四级词汇&|&四级试题&|&
四级写作&|&四级词汇&|&四级阅读&|&四级词汇&|&四级阅读&|&四级阅读&|&
匿名发表&&
您还能输入300字
四级阅读头条
四级阅读最新更新
英语六级最新头条
英语六级最新推荐
最想背的英语四级作文范文，第006篇：How to Study Efficiently，讲述了如何学习的英语
最想背的英语四级作文范文，第003篇：Natural Gas Output in
China，讲述了如何写一篇
英语六级阅读排行
1111111111
1111111111
1111111111
我们也在这里：how to build a brand and make it globalized? 一百到两百字,急用_百度知道
how to build a brand and make it globalized? 一百到两百字,急用
中文：如何建立一个品牌并使其全球化
我有更好的答案
How to build a global brand
Branding is more than just a business buzzword. It has become the crux of selling in the new economy. If the old marketing mantra was,& Nothing happens until somebody sells something,& the new philosophy could be& Nothing happens until somebody brands something.&
In its simplest form, a brand is a noun. It is the name attached to a product or service. However, upon close inspection, a brand represents many more intangible aspects of a product or service: a collection of feelings and perceptions about quality, image, lifestyle and status. It creates in the mind of customers and prospects the perception that there is no pro...
其他类似问题
为您推荐：
等待您来回答
下载知道APP
随时随地咨询
出门在外也不愁 上传我的文档
 下载
 收藏
一线资深的医学老师，对解剖方便有很深的造诣
 下载此文档
正在努力加载中...
How to market new products marketing
下载积分：1500
内容提示：How to market new products marketing
文档格式：DOC|
浏览次数：0|
上传日期： 07:51:30|
文档星级：
该用户还上传了这些文档
How to market new products marketing
官方公共微信San José State University
Site Navigation
International Applicants: How to Apply
Additional Resources and External Links:
Our graduate programs are built upon a diversity of perspectives. Qualified students
from various cultures and countries are encouraged to apply.
International applicants who have been awarded a 4-year bachelor’s degree from an
institution of higher education in a country outside of the U.S. or Canada will need
to use WES (World Education Services). Please take special note that Bologna Accord
degrees or 3-year bachelor’s degrees from India are not deemed as comparable to a
4-year U.S. bachelor’s degree at SJSU (see Step 5 in the instructions below).
You must use the International Application if you belong to the following categories:
(1) Applicants who are applying for an F-1 or J-1 visa and currently reside abroad.
(2) Applicants who currently hold an F-1 or J-1 visa and currently reside in the U.S.
International Applicants must inform Graduate Admissions and Program Evaluations of
their current visa status by indicating the status at the time of application. Please note that
International applicants do not qualify for resident tuition and will be subject to
non-resident tuition.
U.S. citizens, permanent residents, refugees, H4, and H1 visa holders must use the& link to apply.&
________________________________________________
Admissions Eligibility – International Applicants
Graduate Admission Requirements: To be considered for admission into SJSU, graduate applicants must meet the minimum
CSU Eligibility requirements and SJSU program requirements set forth by our individual
departments.& SJSU minimum requirements for graduate school eligibility are:
The completion of a 4-year bachelor’s degree from a recognized, accredited, and approved
institution from a foreign country, or the completion of a U.S. bachelor’s degree
from a regionally accredited institution.
Hold a GPA of at least 2.5 (from the 0.0-4.0 U.S. grading scale) in the last degree
completed, or a GPA of 2.5 in the last two years of full time study.
Good academic standing at the last institution attended.
Satisfactorily meet the minimum test scores for the .& &
&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&
Apply to SJSU
STEP 1 - Investigate:&Investigate your intended&&to find out if they require a separate department application, letters of recommendation,&, or have specific department procedures. All supplemental department materials should
be sent directly to your intended department.
STEP 2 - Deadlines:&Look at our&&to know when you have to submit your online application and document requirements.
It is important to take special note of the “document deadline” in order to ensure
timely submission of required documents.& Due to the lengthy visa process for students,
our international deadlines are much shorter than our domestic deadlines. Please plan
accordingly when applying to SJSU.
STEP 3 - Apply Online: &&to San Jose State University. This step must be done regardless of what extra steps
you have to do with your specific graduate program. Our online application is done
through CSU Mentor.& You may only apply to one program per application term.
STEP 4 – Submit $55.00 Application Processing Fee: A credit card payment is accepted only during the time you submit the online CSU Mentor
application.& You may alternatively send a check, money order, or cashier’s check drawn on U.S.
dollars from a U.S. bank.& Cash is not accepted.
The fee is non-refundable, even if your application is withdrawn or denied.
The fee is only used for the admission term indicated on the submitted application.
Fee waivers are not available for graduate applicants at this time.
STEP 5 – Submit WES evaluation OR official U.S./Canada Transcripts to SJSU:
International School Work and Degrees:&GAPE requires that all international applicants provide a&&for any educational work& taken outside of the U.S. & Canada. Mark sheets/transcripts/degree certificates must be sent directly to WES for evaluation.
SJSU must receive the academic record and the evaluation directly from WES. A complete
WES evaluation is required. GAPE will also review applications of those in their final
year of study. For these applicants, the WES Evaluation&must contain a minimum of 7 semesters of graded work.
SJSU prefers the WES&document-by document&evaluations (Basic or ICAP) but will also accept course-by-course evaluations (Basic
on how to send documents through WES. &
After you submit your documents to WES, please DO NOT send a copy of your documents to our office&as we will receive the completed evaluation directly from WES.&Documents sent directly to SJSU will not be accommodated.
International Evaluators use WES to validate the authenticity of degrees and transcripts
submitted by applicants. International Evaluators extract an equivalent GPA from the
university transcripts and do not primarily use the GPA calculations provided by WES.
Applications will be referred or denied in accordance with CSU eligibility standards
currently in practice.&
Applicants who are admitted but reviewed with only 7 semesters of evaluated work will
be required to submit final semester mark sheets/transcripts&and&the degree certificate to WES for a revised evaluation. The final documents must
be sent to SJSU by the deadline posted in the applicant’s MySJSU account. Failure
to comply with these requirements will result in a “document hold” that will prevent
future registration into classes. Document holds are removed when documents are received
and verified as meeting all requirements.
NOTE:&Those earning degrees in the Bologna system must submit a completed evaluation which
includes ALL academic work and proof of degree conferral. Bologna degrees are carefully
reviewed and therefore must be complete. Applicants earning a Bologna degree will
not be considered if a partial WES evaluation is submitted.
NOTE:&SJSU does NOT deem the 3-year bachelor’s degree from India as comparable to a 4-year
U.S. bachelor’s degree and therefore will not meet the CSU eligibility requirements.
STEP 6 – Submit Test Scores [SJSU Institution Code: 4687]
English Language Proficiency: SJSU does not accept “English-medium of instruction” as a substitute for an English-language
proficiency exam such as TOEFL, IELTS, or the Pearson’s Test of English.& Letters
from applicants or institutions will NOT be accepted.& Requests to waive this requirement
will only be considered under the following circumstances:&&&&&&&&
Received a Bachelor’s or Master’s degree from an accredited U.S. institution
Received a Bachelor’s or Master’s degree from an accredited institution for which
English is the official and primary language of that country
Completed 3 years of full time coursework in an accredited U.S. institution
Other Test Scores
Please review our
page to see if your program of interest requires the GRE or GMAT.
STEP 7 – Submit Declaration of Finance Form
In addition to the online application, all international applicants MUST submit a&completed,
signed, and dated
form by the posted document deadline.& Please email in pdf format to&.&
STEP 8 – Submit Bank Letter or Bank Statement
In addition to the Declaration of Finance, all international applicants MUST submit
financial support documents by the posted document deadline.&Please email these documents
in pdf format to&.&
Federal immigration regulations require that all international students provide evidence of adequate funds to meet the financial
obligations of enrollment at a U.S. university. The combined U.S. dollar amount from
you or your sponsor(s) must equal or exceed the minimum listed for the applied term.&
Currently, applicants must list at least $35,000 U.S. dollars per year (The College
of Business and Special Session programs may have different amounts.& Please check
program websites for fee information). Please add $5000 for each requested dependent.&
Returning applicants that have previously applied must submit a new declaration of
finance form with new bank statements.
Requirements for all financial support documents:
Current date [note:& new forms must be submitted each application term].
Account holder’s name, along with type of account with overall monetary amount.
Documents on official letterhead with signature and stamp of administrative official.
The types of funds that are accepted include:
Bank Letter or Statement: A letter from your bank, or a copy of your bank statement, showing the amount of funds
in your account is required. If you have multiple types of accounts with a bank (i.e.
Fixed Deposits, Savings, and Checking), please note that the bank statement must clearly
separate the amount for each account.& The letter/statement must have been issued
within the previous six months and must be reported in U.S. dollars. If you have a
sponsor, the name listed on the bank letter or statement must match your sponsor’s
&Acceptable accounts include:
Checking or savings account
Fixed/time deposits with a maturity date listed and date prior to the start of the
term [i.e. -Fall 2016& begins on August 24, 2016] or a statement on that funds may
be withdrawn at any time without penalty
Letter of solvency
Approved educational loan
Funds from government or private agencies - Student must attach a verification letter on letterhead from the government or
agency stating the specific amount that will be received. This includes scholarships.&
STEP 9 – Submit a Copy of your Current Passport
The name entered on your SJSU application will be the same name that will be used
on your I-20 (if you are offered admission).& There are no exceptions to this policy
at this time.& Please take precaution in entering your Passport Name into the SJSU
application to ensure that your first name and family name are recorded correctly.&
You may need to update your passport for the purposes of matching what is submitted
in your SJSU application.
STEP 10 – Submit a Copy of your Current VISA
All international applicants that currently reside in the U.S. on a visa, must email
a copy of their current VISA to sa-adm-wrkflow@sjsu.edu.& The VISA copy must be received
by the posted document deadline.&
If Admitted&
I-20 Process&
Initial I-20:& For admitted students who are applying for an F-1 VISA and currently
reside abroad.
If you are admitted, you will receive an admission notice in your MySJSU account that
prompts you to sign up for Express Mail within 72 hours.& Express Mail is necessary
for the tracking of your admission packet, which includes your I-20 and admission
If you do not sign up for Express Mail within the 72 hours, you may jeopardize your
ability to gain a VISA interview in time to attend SJSU because admission packets
sent by regular overseas mail have taken as long as two months to reach students.
Express Mail Details:& Express Mail is a service that allows you to track your admission
packet and typically mails within 5-7 days.& &You must pay for Express Mail (approximately
$50), which can be paid for with a credit card (Visa, MasterCard, or Discover cards
only). To request Express Mail of your documents, visit&. For more information on Express Mail, contact&
If you do not complete Express Mail registration within the 72 hours, your admission
packet, including I-20, will be sent through regular overseas mail. Packets sent through
regular overseas mail cannot be tracked and will take up to two months to receive.
If you decide that you prefer Express Mail after we have issued your I-20 in your
admission packet, we will not be able to send another I-20 until 30 days has passed.
Transfer-In I-20: For admitted students who have a current and active F-1 VISA.&
If you are admitted, you will receive an admission notice in your MySJSU account.
Our office will process your transfer-in I-20 within 2-3 business days once both steps
below have been complete:
Complete&emailed to&
Your current university releases your I-20
Once these items have been processed, you will receive an email with I-20 delivery
For more information on what to expect as an international student at SJSU visit the&&
Tip:&International students must show documentation to Graduate Admissions and Program
Evaluations of their&current&VISA. This is the status at the time of the application and will assist in issuing
the correct paperwork at the time of admission.&
Registration
If you are offered admission to the University you will receive an official letter
of admission. &You will be able to use your MySJSU account to view assigned registration
appointment dates for course registration. &Course registration and paying of student
account bills are all done through your MySJSU account.& You may also want to contact
your department to find out if they have any special orientation near the start of
the semester.
We look forward to welcoming a new graduate class to our campus. Good Luck!}