搜索：问题、网站、SEOer人名
案例分析第18期：为知名在线学习网站可可英语提SEO优化建议
本人正负责的网站为：可可英语（）。
请大家多观察本站，不足之处请指教，同时各方面需要改进的希望给出建议，共同学习。
一.可可英语简介
可可英语创办于2005年12月,于2009年成立公司正式运营,专注于英语在线学习。
二.提升网站流量的经验
1.内容为王，做好内容的质量，提升网站易用性，积累忠实用户。
2.做好微博、微信的公众账号以及YY频道提升知名度且同时获取流量
3.做好SEO(标题长尾词、内容页静态化、标签页静态化、外链、缩短网址路径等)
4.移动客户端APP宣传。
三.自己的问题
1.提升网页权重:打算将网页路径改为目录形式
www点kekenet点com/menu/230.shtml
改为目录形式：www点kekenet点com/menu/230/
留意到有不少网站都有这样操作，不知大家意见如何？
2.提升搜索引擎流量
目前主要的努力还是针对标题进行长尾词的优化，不知道是不是长尾词优化得很烂，目前百度来的流量只占本站25%左右，跟同类网站相比差距很大，希望各位大神能指出问题，提出好的建议以便于更好的优化。谢谢！
浏览: 7969发布于:
25%的百度流量来源确实不多。
除了以上面说的这些优化点外，另外给分享个东西给你。
英语行业也有不少优化做的不错的站点，比如沪江英语,
- 沪江英语 34%的seo流量来自于单词翻译栏目/w/，/w/目录下的页面总收录为2,450,000,seo流量为4W~11W+.
- 可可英语36%的seo流量也来自于单词翻译栏目/en/,/en/目录下的总收录页面为152,000，seo流量为
通过上面的数据对比就明显说明出问题来了，大家都知道单词翻译页面为引爆流量的必杀技，但是两个网站单词翻译页面的总收录数（通过百度site指令查询，可能会有误差）却相差16倍之多。
另外，单词翻译页面的title格式为“&单词>怎么说合适-&单词>翻译&**&-可可查词”也存在一些小问题，无论是与其他行业的单词翻译页面差异化还是基于其他方面的考虑，但是这个标题的撰写都不是最佳的写法，建议你研究下用户查询单词的习惯，挖掘此类长尾词，对title进行优化。
时间关系，不能全面分析，望见谅。
------------------------------------------------------------------------
另外，有些页面广告挂太多了，已经影响到了阅读时的用户体验，真的很蛋疼...
　　我倒认为对于一个权重这么高的网站，重点除了放在长尾词上面之外，更应该去抓一些高指数的词。因为这些词的排名做好了，才会给用户一个更好的认可度！用户也才更乐意去搜、去访问。
　　另外品牌推广方面的力度还需要继续加强，“沪江英语”这个关键词的指数大概4000左右，而“可可英语”只有两千左右，加上“可可英语网”、“可可英语听力网”等词也不到3000。
　　观察了好几天了，发表一下个人见解，不当之处还望指教。
你好，友链，哈哈。
单独给你说一点：
www点kekenet点com/menu/230.shtml
改为目录形式：www点kekenet点com/menu/230/
这样做真的没有必要，拿我的经历来说下：
我的站是今年年初改版的，老文章url样式不变，改版上线后的新文章url全部变成跟目录样式（/123.html），但老文章和新文章的页面统一。
接下来的半年时间，我真的发现，新的url样式对应的页面收录和权重明显不行，整个网站排名好的都是老文章。
这么久的站，应该有积累了，移动端大有文章可做。
持续关注中，期待大神实质性回复，共同学习
没必要。可以把有排名的长尾词通过内链提升到首页，或者通过外链形式来推动，同时还可进一步扩展更多的长尾关键词。
广告伤到我了
提升网页权重:打算将网页路径改为目录形式
www点kekenet点com/menu/230.shtml
改为目录形式：www点kekenet点com/menu/230/
求教这个怎么操作才能改为目录形式，小白一个，请大神赐教
”打算将网页路径改为目录形式“这个很重要吗？
提升网页权重:打算将网页路径改为目录形式
www点kekenet点com/menu/230.shtml
改为目录形式：www点kekenet点com/menu/230/
个人认为真没有必要。如果这点就能改变多大的话。哪还SEO个啥。
这么久的站不光是SEO了。整站品牌词的培养
加强移动手机端。
百度权重7来这些流量 不多
曾经帮助过您的人发布了一些问题，不妨去瞧瞧：
还没有人帮助过你，赶紧去邀请一下
可可英语 SEO主管
(3 个回答)
(5 个回答)
(2 个回答)
(111 个回答)
(19 个回答)
(25 个回答)
(19 个回答)
(24 个回答)
(30 个回答)
(0 个回答)
(0 个回答)
(1 个回答)
(2 个回答)
(1 个回答)
(1 个回答)
(2 个回答)
(7 个回答)
始于2007年 深圳市夫唯伙伴信息咨询有限公司 版权所有 | 粤ICP备号 | 粤公网安备0号中学英语教学案例分析 >> 文章内容页
中学英语教学案例分析
作者：&&&&文章来源：本站原创&&&&点击数：1329&&&&更新时间：
T: what does “environment” mean?
Ss: It means the place where people , animals and plants live.
T: When we talk about the environment, what words will first come to your mind?
Ss: Pollution
T: Yes. there is much pollution all over the world now . Can you tell me what it is ?
Ss: W A Nsoil pollution …etc.
T: Do you know what causes water pollution ?
Ss: Factories pour waste water into rivers and lakes .
T: What else can cause water pollution ,too?
Ss: Some people throw rubbish into rivers and lakes .
T: How can we help to solve this problem ?
Ss: We can advise the directors of these factories to stop pouring waste water into rivers and lakes .
T: If they don’t accept your advice ,what else can we do ?
Ss:1. We can write a letter to Green China about it .
2. We can also ask newspaper reporters and TV station reporters to report these factories .
T: There is a chemical factory in my hometown .It pours waste water into the river every day . They have advise the leader to stop pouring waste water into the river many times .But he never accepts it . Can you write a letter about it to the Green China ?
T: Ok. It’s your homework. You have told me what causes water pollution and how to solve this problem .You’re very clever .Thank you very much .But can you tell me what causes air pollution ?
Ss: The smoke of factories ,the smoke given out by buses ,cars ,trucks ,motorbikes …ect..
T: Can you think out a way to solve this problem?
Ss: 1.We can plant more trees on roads .
2.We can ask people not to drive their cars to work .
3.We can ask people to ride bikes to work .
4.We can tell people riding bikes is good for their health . ……
T:Government should develop the public traffic. Such as adding more buses ,building underground . …ect.
T: We have thought out many methods to improve our environment .I will try my best to tell our government that something must be done to make our city more beautiful .
Have you ever made any pollution ?
T: Can you tell me something about it ?
S1: I sometimes spit in public places .
S2: I sometimes draw on public walls .
S3: I cut down a small tree in my school in Grade One .I feel very sorry now .
S4: We sometimes throw litter on the ground in and out of our classroom .
S5: I often don’t pick up rubbish in public places .
T: Will you spit in public places from now on ?
T: Will you draw on public walls any more?
T: Will you cut down trees in the future ?
T: Will you throw rubbish in public places?
We must try our best to make our city (our country) the most beautiful one in the world .
Unit 2, Module 5 The environmentwelcome to the unit
“”“”----“”
【】【】【】【】【】
上一篇文章：
下一篇文章：商务英语谈判案例分析
> 商务英语谈判案例分析
商务英语谈判案例分析
&&&&来源:职场英语
　　篇一：谈判案例分析
　　Example:
　　Dan smith was a bissiness who works on gymnasium equipment，and it was the first meeting between Robert Liu and him.In just a few minutes of the conversation, Robert Liu felt that this big fellow with a straightforward appearance kept a mind of a cunning rabbit .Known that the guy was skilled in this way ,he took great care in the negotiation.
　　In the first round ,their covercition was as follows:
　　D: I'd like to get the ball rolling by talking about prices.
　　R: Shoot.,I'd be happy to answer any questions you may have.
　　D: Your products are very good. But I'm a little worried about the prices you're asking.
　　R: You think we about be asking for more?(laughs)
　　D: (chuckles) That's not exactly what I had in mind. I know your research costs are high, but what I'd like is a 25% discount.
　　R: That seems to be a little high, Mr. Smith. I don't know how we can make a profit with those numbers.
　　D: Please, Robert, call me Dan. (pause) Well, if we promise future businessDDvolume salesDDthat will slash your costs for making the Exec-U-ciser, right?
　　R: Yes, but it's hard to see how you can place such large orders. How could you turn over so many? (pause) We'd need a guarantee of future business, not just a promise.
　　D: We said we wanted 1000 pieces over a six-month period. What if we place orders for twelve months, with a guarantee?
　　R: If you can guarantee that on paper, I think we can discuss this further.But even with volume sales, our coats for the Exec-U-Ciser won't go down much.
　　D: Just what are you proposing?
　　R: We could take a cut on the price. But 25% would slash our profit margin .We suggest a compromiseDD10%.
　　D: That's a big change from 25! 10 is beyond my negotiating limit. (pause) Any other ideas?
　　R: I don't think I can change it right now. Why don't we talk again tomorrow?
　　D: Sure. I must talk to my office anyway. I hope we can find some common ground on this.
　　NEXT DAY
　　D: Robert, I've been instructed to reject the
but we can try to come up with some thing else.
　　R: I hope so, Dan. My instructions are to negotiate hard on this dealDDbut I'm try very hard to reach some middle ground.
　　D: I understand. We propose a structured deal. For the first six months, we get a discount of 20%, and the next six months we get 15%.
　　R: Dan, I can't bring those numbers back to my officeDDthey'll turn it down flat.
　　D: Then you'll have to think of something better, Robert.
　　R: How about 15% the first six months, and the second six months at 12%, with a guarantee of 3000 units?
　　D: That's a lot to sell, with very low profit margins.
　　R: It's about the best we can do, Dan. (pause) We need to hammer something out today. If I go back empty-handed, I may be coming back to you soon to ask for a job. (smiles)
　　D: (smiles) O.K., 17% the first six months, 14% for the second?!
　　R: Good. Let's iron out the remaining details. When do you want to take delivery ?
　　D: We'd like you to execute the first order by the 31st.
　　R: Let me run through this again: the first shipment for 1500 units, to be delivered in 27 days, by the 31st.
　　D: Right. We couldn't handle much larger shipments.
　　R: Fine. But I'd prefer the first shipment to be 1000 units, the next 2000. The 31st is quite soon ---- I can't guarantee 1500.
　　D: I can agree to that. Well, if there's nothing else, I think we've settled everything.
　　R: Dan, this deal promises big returns for both sides. Let's hope it's the beginning of a long and prosperous relationship.
　　R: We found your proposal quite interesting, Mr. Hughes. We'd like to weigh the pros and cons with you.
　　K: Mr. Robert Liu, we've looked all over Asi your company is one of the most suitable.
　　R: If we can settle a number of basic questions, I'm confident in saying that we are the most suitable for your needs.
　　K: I hope so. And what might be the basic questions you have?
　　R: First, do you intend to take a position in our company?
　　K: No, we don't, Mr. Liu. This is just OEM.
　　R: I see. Then, the most important thing is the size of your orders. We'll have to invest a great deal of money in the new production process.
　　K: If you can guarantee continuing quality, we can sign a commitment for 75,000 pieces a year, for five years.
　　R: At U.S. $1000 a piece, we'll make an average return of just 4%. That's too great a financial burden for us.
　　K: I'll check the number later, but what do you propose?
　　R: Here's how you can demonstrate commitment to this deal. Make it ten years, increase the unit price, and provide technology transfer.
　　In the whole process of the negotiatin ,Robert had always been taking advantages. He was cleat that in the Asia part ,his company was the best choice of opponents,and hold a hard attitude all the way in the negotiation.
　　In the first ,it was Dan who came up with the topic of price and gave out more informations about price negotiating by which time he lost the initiative. While Robert did more better , in the first round ,when Dan came up with the idea of big deals he insisted on the point that he need a guarantee of future business instead of a promise. In this way ,Dan put forward a Concrete plan and agree to make a guarantee to win Robert&s agree to consult about the price.
　　Later in the second round ,they had a fierce discuss on the final price .With a problem of cost ,Robert gave out a price which is too far away from Dan&s expectation and finally they agree to have one day off for consideration.By this time,Robert had got the idea of the boss that to be hard, this day off was time for Dan&s consideration. This action was intelligent and polite.
　　Then the next day, indeed as expected,Dan reduced request again. Two different discount rates in two pierods. This time,their discuss didn&t comt to an agreement again time. Then ,Robert made a humous , If I go back empty-handed, I may be coming back to you soon to ask for a job. And finally achieved his purpose.
　　Soon ,Robert turned to the Freight scale and asked for longer time to stock up which was nother big success. Besides what surprised us was the other result that Make it ten years, increase the unit price, and provide technology transfer.
　　In the end , the negotiation was a total success that brount both Short-term interest and long-term cooperation program. Mr Robert succesfully used many skills in negotiation and won the victory of the game.
篇二：案例分析　　
　　(一)案情：
　　史蒂夫是爱姆垂旅店董事会成员，但是旅店的地理位置是在不理想，董事会曾委派一个小组委员会，调查了将爱姆垂旅店从萨默维尔迁到一个安静的、半居住性的社区的可能性。但从财务上看，搬迁是不可行的，因而搬迁的想法就被打消了。几个月以后，一位名叫威尔逊的先生先找爱姆垂旅店的经理&&彼得斯夫人。威尔逊表示他的公司愿意买下爱姆垂旅店。
　　董事会委派史蒂夫去办理这项有希望的交易。史蒂夫根据对威尔逊的商业往来所作的一些调查，认为他是一位有信誉的合法商人。史蒂夫意识到，威尔逊想买爱姆垂旅店，可能是想在这里建造公寓。威尔逊希望马上讨论价格问题，而是蒂夫则需要两个星期来做这些谈判准备工作。
　　史蒂夫初步确定旅馆的开盘价格
　　在接下来的12天里，史蒂夫做了几件事。首先，他想要确定爱姆垂旅店的保留价格或等够轻易成交的价格。史蒂夫得知，位于梅德福和位于奥尔斯顿的两个地点是可以用一个合适的价格买到的。他得知：梅德福德那块房地产可以175000美元的价格买下来，奥尔斯顿的那块可以235000美元的价格买下来。
　　史蒂夫断定，爱姆垂旅店搬迁到梅德福至少需要220000美元，而搬迁奥尔斯顿则至少需要275000美元。奥尔斯顿的那个地点(需275000美元)比梅德福的那个地点(220000美元)好得多，而后者又比现在爱姆垂的这个好。所以史蒂夫决定，他得保留价格是220000美元。史蒂夫下一步又调查，如果在市场上公开销售，爱姆垂旅店可能大约仅值125000美元。
　　史蒂夫和他的朋友了解到售价的高低很大程度上要取决于这些开发商的意图。史蒂夫断定，威尔逊的保留价格是000美元。
　　史蒂夫对报价策略的选择
　　史蒂夫应采取什么样的开局策略?谁应当首先报价呢?如果威尔逊坚持让史蒂夫首先报价，史蒂夫应该怎们办?如果威尔逊开价X千美元，史蒂夫应该怎样还价?有没有任何明显的全套应该避免?
　　史蒂夫决定试着让威尔逊首先报价，如果不成功，或一开始就被迫首先报价，他就使用大概的价格750000美元。史蒂夫曾想过一开始就报出400000美元的价格，并在一段时间里坚持不变。但是经商量后他们认为只有40%的概率，这个价格会低于威尔逊的保留价。如果威尔逊首先报价，史蒂夫将不让他有时间仔细考虑他的报价，而将迅速作出反应，立即给出一个还价，比如说750000美元，让对方在心理上觉得他的报价太低了。
　　史蒂夫的朋友告诉他，一旦两个报价都拿到了桌面上，那么自然可以预料到，最终的合同价格就在这两个报价之间。假如威尔逊的报价是200000美元，史蒂夫的还价是400000美元，则最终价格一般为300000美元。作为先开价者，史蒂夫认为最后能买到350000美元就很不错了，而且他当然记得自己的保留价格只是220000美元。
　　第一轮的较量
　　当第一轮谈判结束后，史蒂夫认为他简直经历了一场灾难，而且接下来，他甚至不敢断定会有第二轮谈判。谈判一开始，双方说了几句幽默的笑话和几句客套话。接着威尔逊就说：&请告诉我，你们能够接受的最低条件是什么。好让我看看是否能再做点什么。&史蒂夫已料到了这样的开场白，没有直接回答，他问道：&为什么不告诉我们，你愿意出的最高价格，好让我来看看是否能再削减点价格。&威尔逊被逗笑了，并报出了他的开盘价格125000美元，而且首先讲了在萨默维尔那个地区许多房地产买卖的实例，作为支撑他的证据。史蒂夫立即回答说，爱姆垂旅店完全可以卖得比这个价格高，再说他们一点儿也不想搬迁。只有当他们能够搬到更安静的地方去时，他们才能考虑搬迁。但是在环境安静的地方，房地产价格是很高的。史蒂夫最后提出，只有售价600000美元，才可能抵消这次麻烦的搬迁。史蒂夫之所以选择这个价格，是因为他心里盘算着0000美元的中间值，高于所期盼的350000美元。威尔逊反驳道，这个价格根本不可能被接受。双方让了一点儿步，最后决定休会。
　　相互让步直到协议的达成
　　在以后的两天中，双方各作了一些让步。威尔逊逐渐地将报价提高到290000美元，最后停在确定的报价300000美元收那个。史蒂夫则从475000美元降到425000美元，又降到400000美元。然后当威尔逊强硬地停在300000美元时，他又&费力地&降到了350000美元。史蒂夫最后停止了谈判，并告诉威尔逊，他将必须与董事会的主要成员取得联系，看看是否可以突破350000美元的界限。
　　第二天，史蒂夫给威尔逊打了一个电话，向他解释说，旅店对是否接受300000美元的报价有不同意见。&您的公司能不能再多出一点儿?如果咱们的买卖做成了，您的公司能否免费为爱姆垂旅店新买的房子做30000美元或40000美元的维修工作?要是这样的话，我可以接受300000美元的报价。&威尔逊回答说，他非常高兴董事会能明智地接受他300000美元的慷慨报价，但是不会提供装修工作。
　　&那么好吧，&史蒂夫回答道，&如果您的公司能为爱姆垂旅店提供一笔免税的赞助，比如说40000美元的援款，专供帮助急需的旅店只用，这也确实是一种帮助。&
　　&噢，这倒是个主意!40个格兰德是太多了(grand，美俚语，一千美元)，但我可以问问我们的律师，是否捐赠20个格兰德。&
　　&25个怎样?&
　　&好吧，就25个。&
　　结果，根据法律，威尔逊的公司要直接付给爱姆垂旅店325000美元。这样威尔逊既保全了面子又巧妙地突破了他自己的最终报价。而爱姆垂旅店则通过曲折道路充分满足了自己的需要。
　　(二)案例分析：
　　在此案例中，史蒂夫成功地运用了销售报价策略的技能点，不仅成功地实现了旅店的搬迁，而且还获得了更多额外的收益。销售谈判人员从该案例中可以学到以下基本技能点的运用方法。
　　确定报价依据和定价策略
　　史蒂夫首先通过对搬迁地的调查确定报价的大致范围和保留价格，他惯于报价依据的选择是非常恰当的。作为卖方，史蒂夫采取了根据商品交易条件的上下限确定报价内容的幅度定价法。接着他通过调查分析威尔逊的公司购买旅店的意图来估算对方保留价格的合理范围，做到了知己知彼。
　　确立报价策略
　　在确定报价方式上，案例中谈判双方采取的是口头报价方式。但在谁先报价上，即在具体的报价策略的选择上史蒂夫可谓是费尽心机，并作了种种有关谁先报价的猜测和应对之策。在第一回合的谈判中，首先报价的开局被史蒂夫猜到了，并立即作出有利于己方的应对从而迫使对方报价。由此可见史蒂夫成功地运用了迫使对方报价的被动报价策略。但是首次回合的谈判并没有给他心中留下乐观的印象。
　　在随后的谈判中，史蒂夫谈判利益的获取很大程度上是建立在销售报价策略成功应用的基础之上的。
　　从本案例中可以明显看出报价准备工作的重要性。在实际谈判中，当买方准备以某种比较高的价格买进对方的某种商品时，如果卖方报价比较低，那么买方就会欣然接受，或乘机迅速以卖方所报的价格为起点，争取进一步压价，使卖方处于被动地位。有如，如果买方先报了价，并以某种比较高的价格准备买进对方的某种商品时，卖方听到的报价比自己预设的卖价偏高，则会欣然接受，或乘机以买方所报价格为起点，争取进一步抬价或提出其它附带要求，其结果使买方陷于不利境地。报价的提出及实现不是孤立的和一厢情愿的问题，是综合了多方面因素和双方条件的结果，因此所有的谈判者在报价问题上必须采取认真、审慎的态度，做好各项准备工作。这些准备工作概括起来就是全面、准确地掌握报价的依据。
商务英语谈判案例分析相关推荐发信人: microbead (), 信区: Translator标
题: [招聘]一个英文案例分析发信站: 水木社区 (Tue Jun
1 00:03:54 2010), 站内一个关于的International Sustainable Business的案例分析要求用英文进行写作字数：1500字时间：6月6日报酬：300元要求：1.
choose a company or organisation2.
suggest an additional green product or service it could offer in the market•
Write a 1500 word analysis of the company’s environmental performance and how this could be enhanced by the new product or service•
In your analysis explain why the product or service is more sustainable and explain how it could be produced and marketed in the most sustainable way. Consider what the marketing approach could look like and also consider how the product or service might be distributed and delivered, as well as what happens at the end of its life or usefulness.有兴趣的同学请将个人简历发至以下邮箱：
大凡宇宙万物，都存在着正、反两面，所以要养成由后面、里面，甚至是由相反的一面，来观看事物的态度。 [老子]
;wwyingjieheom@;
职位专业分类：
相关专业最新招聘信息
热门招聘信息
　　　　　
　　　　　}